Search Engine Optimization (SEO) is how you get your website in the top Google search results. It involves identifying the keywords most users will type when searching for content and using those keywords to connect them with you.
You should consider these keywords when writing content for your webpage. Proper SEO writing is vital to attracting a target audience and increasing traffic.Proper SEO writing is vital to attracting a target audience and increasing traffic. Click To Tweet
What Are the Benefits of SEO?
Studies show that search engines are the starting point for most users to find content online. Think of SEO as the tactics to make sure that your website appears where users are looking.
When you use a search engine, paid ads are ranked at the top, followed by “organic search traffic.” While paying for ad space in the top spots can be part of a comprehensive SEO strategy, the goal of SEO is to rank your website in the organic search results that relate to the keywords the user searched.
You want to be as close to the top as possible, as the first result typically receives 40 to 60% of the total traffic for that search. Only approximately 2 to 3% of users view results past the first page.
Why Is SEO Important for Marketing?
Search engines receive trillions of searches every year, creating a ripe opportunity for digital marketing. Many users are specifically searching for products and services and are ready to buy, so businesses should be prepared to provide.
In today’s tech-focused world, the pressure to optimize your search engine ranking is even higher. Adapting to your potential customers’ needs is no longer an option—it’s the only way to stay competitive in your industry.
SEO is especially important for small business advertising, as online marketing is the first way to introduce your business to new customers.Search engines receive trillions of searches every year, creating a ripe opportunity for digital marketing. Many users are specifically searching for products and services and are ready to buy, so businesses should be prepared to provide. Click To Tweet
How Does SEO Work?
SEO increases your visibility in relevant searches. Search engines use bots to collect information from various sites and place them into an index. The index ranks this information and decides which sites appear first in a search.
The index uses thousands of ranking factors to order the results list, but there are three main factors to consider:
Inbound and Outbound Links
Having other sites link to yours gives your site a badge of quality. People only promote sites whose content they trust. More external sites linking to yours make your site more reputable and improve your search engine ranking.
Your Website’s Content
By now, you may have gathered that you should use SEO keywords in your content. Fill your website with product or service pages, blog posts, and information about the company that is informative, original, and rich with keywords relevant to your audience.
Your Website’s Technical Structure
Be intentional when structuring your page. Use relevant keywords in your URL, title, and headings. This makes your page easier to navigate and highlights what your content is about.
Your structure also determines how well search engine bots crawl your site. Visit WESFED to learn how a sitemap can help your SEO.
SEO Best Practices
Three tips to consider first are keyword selection, applicable content, and site crawlability.
Select Relevant Keywords
Knowing which keywords to highlight involves research. Identify your target audience and ask yourself what exactly are they searching for? Your target is likely to type in specific product or service terms, like “plumber near me” or “how to unclog a drain.”
Identify these variations and focus more on them than random keywords you think will rank high in search engines. Spend some time learning more about keyword research and how to apply it.
Craft Applicable Content
After identifying your keywords, use them to create similar topics or talking points. Your content should expand on the keywords, providing additional information that the customer will appreciate.
Consider what type of content your particular customer is seeking. Will they prefer long- or short-form content? Text or video-based? Understand your customer and write content for them.
Ensure Site Crawlability
Remember, your site’s position in the index depends on search engines’ bots finding information on your site. You can check how many of your web pages are in the index by Googling “site:yourdomain.com”. If you don’t see enough of your content, you can change the structure of your site to help bots navigate it.