Are you trying to grow awareness of your brand or sell products and services? Do you want to keep customers engaged and incentivize loyalty? Email marketing is one of the most effective ways to achieve these goals. Over 62% of consumers rank email as their preferred communication channel with small businesses.Over 62% of consumers rank email as their preferred communication channel with small businesses. Click To Tweet
What Is Email Marketing?
Email marketing combines direct marketing (talking directly to a targeted group of people) and digital marketing(using digital media to carry out the conversation). By sending information via email, you make customers aware of new products and services and the latest sales promotions and remind them of what your business offers.
Over half of the world’s population uses email – an estimated 4 billion people. We send or receive more than 333 billion emails every day.
Email Marketing Advantages
Email marketing allows a company to build a relationship with its target audience while also driving traffic to an e-commerce page, blog, social media account, video demo, or other online resources.Email marketing allows a company to build a relationship with its target audience while also driving traffic to an e-commerce page, blog, social media account, video demo, or other online resources. Click To Tweet
Preferred by Recipients
- 99% of consumers check their email at least once a day; about 25% check it at least several times daily
- 74% of Baby Boomers consider email the most personal way to receive communications from companies, followed by 72% of the Gen X generation, 64% of Millennials, and 60% of Gen Z adults
- 81% of small businesses rely on email marketing to find customers
- 54% of small business owners cite email as their most important tool for increasing sales
- 60% of consumers say they have purchased as a result of receiving a promotional email
- 59% of consumers indicate their purchase decisions are influenced by marketing emails
- 50% of consumers buy from marketing emails once a month or more often
High Return on Investment (ROI)
- The average company recognizes a return of $42 for every $1 spenton email marketing.
- ROI by industry ranges from 32:1 to 45:1
Email Marketing Benefits
Emails let you personalize the content to the needs of your audience. You can change the language based on where they live, the products or services they have bought in the past, their affiliations (such as where they work or go to school), etc.
Customer experience (CX) is your customers’ perception of your company or brand based on their experiences with you. From navigating your website to dealing with your customer service reps to using what they bought from you, CX is the result of every interaction they’ve had with your business. Email is a great way to assess customer satisfaction and learn more about your CX standing by sending surveys and obtaining customer feedback.
Email marketing improves sales, period, even if not directly responding to a specific email message. Fifty-nine percent of marketers cite email as their most significant source of ROI.
Communication and Engagement
People like to get emails from brands and companies they want. Communicating with customers regularly keeps them engaged and loyal to your brand.
Email is a great way to provide value to your audience by sending out notices of new website content. Including a call to action prompts readers to click through to your site.
Reaching the Right People at the Right Time
Email campaigns don’t take as long to plan or execute as other marketing campaigns. You can pinpoint the day and time that an email is most likely to draw a response. For example, food delivery services often send emails in the mid-afternoon, when many people have started thinking about not having the time or energy to cook dinner that evening.
With email marketing, you don’t have to pay for photoshoots, printing, postage costs, ad placement, or most other traditional marketing costs. You can hire an email marketing agency or use an in-house copywriter and graphic designer.
Media and Content Ownership
When you market through most other media, the “contact list” is owned by whomever you are selling through. With email marketing, you own the list you built and the content you sent them.
Get Started Now with Email Marketing
Email is how people want to receive information. Email marketing is one of the best ways to reach and engage your audience, get more leads, and improve sales and revenue.
WESFED is a leader in innovative internet marketing solutions, offering a complete start-to-end solution to our clients, including a free internet listing scan. We’ve been serving companies nationwide since 2008. Call WESFED today at (931) 546-9373 to talk about your email and other digital marketing needs, or contact us online