As businesses across all industries transform into the digital age, it is more crucial than ever to have an online presence. More and more consumers are going to the internet to find information about new products, companies, and local services.
Getting your name to show up on their screens is vital to increasing sales and boosting return on investment (ROI). Although digital marketing isn’t a simple three-step process, you don’t have to be a genius to start a digital marketing campaign. Below are five digital marketing tips to help you increase brand recognition and connect with more customers.As businesses across all industries transform into the digital age, it is more crucial than ever to have an online presence. More and more consumers are going to the internet to find information about new products, companies, and local… Click To Tweet
Know Your Customers
The primary goal of a digital marketing campaign is to reach more customers, so knowing your target market is critical.
To accurately identify your target market, consider the following questions:
- What is their typical age?
- Where do they live?
- What’s their specific budget or buying power?
Knowing these basic characteristics about your customers can tell you a lot about their shopping habits. For example, older customers often prefer different social media platforms than younger ones. If your target market consists primarily of older consumers, you want to find out which sites they are using the most so you can make the most of your marketing efforts.
Collecting relevant data is the key to finding essential customer information. You can do this through customer service recordings, online surveys, and data analytics software.
Use Social Media
These days, nearly everyone has a social media account. Around 79% of people in the United States use social media, giving businesses a unique opportunity to establish meaningful connections with more customers.
Social media is more than a way to connect with customers. Platforms like Instagram and Facebook allow consumers to search, save, and shop their favorite products through their online profiles.
Facebook alone has two billion monthly users, while YouTube follows closely behind, with 1.5 billion users. Integrating your social media pages with your sales is an excellent way to reach thousands of new customers and significantly boost your ROI.Facebook alone has two billion monthly users, while YouTube follows closely behind, with 1.5 billion users. Integrating your social media pages with your sales is an excellent way to reach thousands of new customers and significantly boost… Click To Tweet
Take Advantage of Email Marketing
Just like social media, nearly everyone has an email. Email marketing is an excellent way to reach more customers without worrying about high marketing costs. Studies show that for every $1 that brands spend on an email marketing campaign, they get $42 back.
One of the most vital things to remember about email campaigns is that you can’t stick to only one email template. Customers prefer to do business with organizations that have personalized marketing efforts. Recent statistics show that companies who fail to customize email campaigns have 60% of their promotional emails deleted, 23% marked as spam, and a 27% unsubscription rate.
Instead of creating a one-size-fits-all email marketing campaign, use the following steps to optimize emails and increase customer retention:
- Create welcome emails that establish an initial relationship between your brand and the customer.
- Send coupons or discount codes for customers on your email list to use for exclusive deals.
- Establish wishlist reminders that notify customers of lower prices, birthday deals, or low stock of their favorite items.
Don’t Overlook Product Reviews
Around 92% of customers rely on word-of-mouth advertisements for reliable information about various products or services. Adding a product review page to your site lets potential customers see what others say about your products, giving them another perspective.
Whether you see positive or negative reviews, it is vital to respond to them right away. Effective communication goes a long way in retaining customers and attracting new ones. Increasing customer retention by just 5% can lead to a profit increase of 25% to 95%.
Exit-intent pop-ups show up when your customer is about to leave the page. The pop-up ad has a unique discount that customers can apply to their shopping cart, encouraging them to stay on your site and shop around. Recent studies show that this simple digital marketing strategy recovers approximately 70% of the empty online shopping carts.
How does the ad know when the customer is leaving the page? It monitors your customer’s mouse movement; the ad displays the pop-up if the arrow drifts toward the page exit.
A popular pop-up discount is free shipping. Around 93% of customers are more inclined to purchase when companies offer free shipping.
WESFED can show you how to use digital marketing to improve ROI and connect with more customers. Call our digital marketing experts today at (844) 760-0613 or fill out the contact form.