What is a sitemap and how does it improve your SEO?

What is a sitemap and how does it improve your SEO?

When approaching SEO many small businesses focus on content creation, keywords, social media, and web design, all of which are important factors in ranking well with search engines.   However, a sitemap is a critical piece of your website’s search engine optimization...
Speak to your audience, not at them, with keyword research

Speak to your audience, not at them, with keyword research

In the world of search engine optimization, there are many phrases that get thrown around and have often become meaningless for the most part. Heck, even the term “SEO” itself has become such an overused term that web companies throw into their repertoire...
Google is not the only search engine

Google is not the only search engine

I think it’s interesting to see how the same mass-market ideology that applies to consumer products also applies to SEO. For example. Mac computers are widely regarded as being “virus free” (and even more so with Linux). But this isn’t because...
4 most important SEO tasks that you must do to survive

4 most important SEO tasks that you must do to survive

Estimated read time:  Have you ever wondered what the most important SEO tasks were that should be performed on your website, on a recurring basis, in order to maintain the most activity for your time? With SEO, there is a lot you could be doing, but there are a few...
5 of the best small business SEO tools to try

5 of the best small business SEO tools to try

If you are a small-to-medium sized business trying to compete with larger, established companies, it is essential to use SEO in your favor. Yes, businesses that have been around for a while have time and an established reputation on their side. However, thanks to the...