Nov 4, 2016 | Online Marketing
If you are a small business owner developing your online marketing strategy, you probably already have a target customer in mind. And that is a perfect first step! Knowing the audience you are trying to attract to your SMB is a critical aspect of planning your...
Nov 1, 2016 | Online Marketing
Your new business website ready-to-go! The design is modern and responsive, the content is optimized for search engines, your social media accounts are linked and you have a clear “Contact Us” button for potential customers to initiate contact with your business. So...
Oct 25, 2016 | Online Marketing
“How much should I be spending on marketing?” This is a question that gets asked on just about every consult I have with a small business owner. Not because they haven’t considered marketing before, but because the idea of focusing more marketing...
Sep 23, 2016 | Business, Online Marketing
If you are a small business, one of your biggest challenges is probably finding leads that fit into the very specific criteria for your industry niche. After all, anyone can find leads, but finding quality leads that are a good fit for your brand services is where it...
Sep 16, 2016 | Online Marketing
We have previously discussed generating leads through content marketing, SEO, a strong social media presence and other internet-based methods. However, as a small business owner, you may be left wondering how to make these leads into customers, a term known in the...