COVID-19 is Hitting Small Businesses Hard 📉
The “social distancing” is certainly causing a decline in small business traffic. People are staying inside and businesses are seeing a dramatic increase in cancellations and a dramatic decrease in foot traffic.
This is good for no one.
The worst part is, no one knows when the situation will turn around.
Use this slow time as an opportunity to focus ON your business so you can jump back quickly and be better because of it.
We’re offering our award-winning Marketing Report Card (also known as the “Snapshot Report”) for FREE to small businesses. This report will grade your business’ online presence and show you immediate areas where you can take control and improve.
Sponsored by WESFED – A Digital Marketing Agency based in Clarksville, TN
The Snapshot Report aggregates data from over 70 directories to show how your business ranks and is listed online. Data collected includes:
- Number of listings
- Accuracy of listings
- Missing & Potential sites
Local businesses need accurate listings on a lot of business directories to ensure people can find them online. Put your business on the map with an abundance of accurate listings.
The Snapshot Report aggregates data from over 30 customer review sites to highlight: Number of reviews, Recency of reviews, and Average score. Local businesses must continually collect fresh reviews and strive for a 4-5 star review rating to establish trust and credibility.
The Snapshot Report pits your business’ social presence against that of similar businesses in regards to: Number of posts and Size of audience. Local businesses must keep their followers engaged to grow their audience and build brand loyalty. Grow your engagement, grow your audience.
The Snapshot Report leverages Google PageSpeed Insights to assess your business’ website for: Mobile responsiveness, Content, and Load speed. Local businesses need a mobile-friendly site that delivers the information people seek in order to make buying decisions.
The Snapshot Report recommends keywords that will generate the most impressions and clicks for your business. The report also identifies how your business stack up against competitors. Compare: Keyword overlap, Number of paid keywords, Monthly paid clicks, and Monthly ad budget. Local businesses need to own the right keywords to ensure that their target audience knows about them. Uncover golden opportunities with search, social, and display advertising.
Search Engine Optimization (SEO)
The Snapshot Report identifies how your business’ organic keyword performance stacks up against competitors. Compare: Keyword overlap, Number of keywords, Monthly clicks, and Monthly value of clicks. Local businesses need to own popular keywords to ensure potential customers find them before their competitors.