Inbound Marketing

A holistic approach to attracting and automatically engaging with your potential customers.
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How Inbound Marketing Works

Instead of buying ads, buying email lists, or cold calling, create educational content

Creating educational content will pull people toward your website where they can learn more about what you sell on their own accord.

Empowering the reader and building trust in your company

Being loved by your customers, not ignored.

Outsmarting, not outspending, your competitors.

Content

Get qualified leads online

The right content makes a difference. Content must be tailored to your ideal customer and be of importance to them, not you. Buyers have the world of information at their fingertips and you must educate them on your value.

WEBSITE PAGES, BLOG ARTICLES, SEO, KEYWORD RESEARCH, SOCIAL PUBLISHING

LEAD INTELLIGENCE, MARKETING AUTOMATION, EMAIL MARKETING, SOCIAL MONITORING

Context

Understand what content pulls your buyers through the sales funnel, and use that context

The right content at the wrong time does not work. By investing time into understanding and segmenting your buyers, you can deliver the right content at the right time. Something we refer to as a content’s “context.”

The Inbound Marketing Methodology

The inbound philosophy is backed by a methodology that helps brands attract, convert, close, and delight visitors, leads, and customers through a variety of channels such as social media, blogging, SEO, landing pages, forms, and email.

Inbound marketing methodology

Companies spend an average of 41% less for an inbound lead compared to an outbound counterpart. By targeting your specific audience, your company is effectively saving costs and increasing conversions—making for a nice ROI.

Our Inbound Marketing Services

Every company gets a custom strategy developed based on their individual needs. Below are a few of the bigger “tools” in our “toolbox” that we often prescribe to a company seeking to grow.

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Content Strategy

Every piece of content is geared toward educating and closing customers throughout their buying cycle.

Social Media

Have an open connection though social channels to increase customer happiness and outreach.

Marketing Automation

Deliver the right content, to the right audience, at the right time. Increase leads and customer satisfaction.

PPC Advertising

Supplement your growth with targeted ad management through search and social channels.

Is your company a good fit for inbound marketing?

Inbound Marketing is very effective at getting your company more qualified leads and keeping them longer. And while components of the Inbound Methodology are helpful for all companies, not all companies are great candidates for implementing a full Inbound Marketing Strategy.

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