We recently shared our small business marketing funnel with you. Now that you are familiar with the four main steps of our marketing process, you may be wondering how to move your company through the first, and most intimidating, phase of the funnel: attracting visitors.
The attraction phase of marketing for small-and-medium-sized businesses (SMB) is uniquely different from the marketing process for bigger brands. So what are the most critical processes to focus on during this initial marketing step? We will look into the three most important methods for attracting more visitors to your website in today’s post.
To get more website visitors, focus on SEO
One of the most critical aspects of getting more website visitors to your small business is ranking well in search engines (especially local, loyal customer). This is one of the most effective means through which your lesser-known brand can compete with established, larger brands, and get more website visitors.
With 93% of online experiences starting with a search engine, and 75% of users focusing on only the first page of search results, the importance of using SEO to attract visitors to your website is hard to ignore!
We have hit on many of these tips for boosting your SEO previously, but in case you are new to our blog, here are a few of the most effective (and easy!) ways to boost your brand’s search engine rankings and subsequently get more website visitors.
- Make sure your website uses a responsive web design
- Include your business address on every page so local customers can find your website
- Start (and maintain!) a blog for your business
- Regularly update your website with new (and valuable) authoritative content
Do your homework: keyword research
Utilizing keywords is another key method for attracting visitors to your website. By researching specific keywords that will attract your brand’s target customers and incorporate them strategically into your website copy, you will drastically improve your SEO rankings, resulting in an increased flow of visitors to your website.
The first step to determining the optimal keywords for your company is a simple list. To create an initial list of potential keywords, come up with words and phrases that relate to your brand. While doing this, ask yourself what phrases and questions potential visitors will type into the search engine when looking for a business like yours.
There are also many online tools that can help you figure out what keywords and phrases will result in the best search engine rankings for your brand. Some of our favorites include Google Keyword Planner, Keyword Tool, and SEMRush.
Once you have gathered a list of potential keywords and phrases, you can also try a free Google search, and see the suggested searches related to your keyword.
Incorporating these keywords naturally throughout your small business website should make a huge impact on your SEO results and in turn, a huge impact on your attraction phase of the inbound sales funnel.
Regular content is beneficial to your website, and its readers
A final component of improving your attraction marketing efforts for your small business website is focusing on regular content creation﹣a theme we have touched on many times in the past.
Regularly posting up-to-date content is a critical aspect of getting more customers to your website, as search engines tend to favor actively updated page over static, unchanging websites.
Some of our favorite methods for educational and relevant content include:
- Regularly updating the WESFED marketing blog
- Frequently developing free e-books, resources, and guides
- Creating infographics with relevant industry information
The attraction phase of the SMB marketing funnel may seem overwhelming. It is, after all, the largest part of the funnel with the widest audience to target. But by focusing on improving your SEO, incorporating keywords and regularly posting useful content, you will see an impressive increase in website visitors and, in turn, customers.
Are you implementing all of these ideas already? Perhaps a deeper look into the “how” of search engines, namely, “how search engines work,” would give you a better understanding of how you can get more website visitors. Simply put, if you rank higher in search, your website will get more attention.