Author: Wes Foster Blog Posts - Page 2

What is a sitemap and how does it improve your SEO?

Apr 5, 2017 | SEO

When approaching SEO many small businesses focus on content creation, keywords, social media, and web design, all of which are important factors in ranking well with search engines.   However, a sitemap is a critical piece of your website’s search engine optimization...

Speak to your audience, not at them, with keyword research

Mar 1, 2017 | SEO

In the world of search engine optimization, there are many phrases that get thrown around and have often become meaningless for the most part. Heck, even the term “SEO” itself has become such an overused term that web companies throw into their repertoire...

Invest in your company’s future by OWNING your media

Feb 14, 2017 | Business, Inbound Marketing, PPC

Using various media sources is a key way for small-to-medium-sized businesses to market their companies. There are three main types of media that marketing experts focus on, including: paid, earned, and owned media outlets. SMBs tend to focus a lot of their energies...

Google is not the only search engine

Dec 13, 2016 | SEO

I think it’s interesting to see how the same mass-market ideology that applies to consumer products also applies to SEO. For example. Mac computers are widely regarded as being “virus free” (and even more so with Linux). But this isn’t because...

The difference between inbound and outbound marketing

Dec 2, 2016 | Inbound Marketing, Online Marketing

Inbound marketing is a hot topic these days (slight understatement). I don’t want to say that it’s a “buzzword,” because that kind of has a negative inclination, but inbound marketing is certainly talked about a lot–and for good...